[-empyre-] Forward from ippolito re gift economy vs art market #1

[Christina Mcphee <christina112@earthlink.net>]

Hi, I thought this a strong enough comment that its worth just passing
along. There are three parts so the next 2 posts are also forwards.  I would
be very interested In reading responses from empyre people about jon's view.
 I have loved this moment/movement for net based communication and an
aesthetics of interchange and shareware because of its relative respite  -
probably temporary - from the predicaments of the artist in capitalist
culture.  Of course the system perpetuates the stereotype  of the artist as
business professional together with market conditions that mitigate almost
completely against making a living:  the myth of equal access in capitalist
marketing ideology.
Christina

> Why Art Should Be Free [part 1 of 3]
> Jon Ippolito
> 
> "Where there is no gift there is no art." --Lewis Hyde
> 
> Artists have been both instigators and beneficiaries of the digital
> revolution. But the delicate ecology that sustains that revolution is at risk
> of being overwhelmed by the business of art. In the war brewing over
> creativity in the digital age, artists are going to have to choose a side--and
> a lot rides on their decision.
> 
> The entrepreneurs have been waiting at the gate for some time now, perhaps
> fueled by journalists' obsession with how much a Web site should cost.1 Until
> recently, the brick-and-mortar art world had little economic incentive to take
> its online counterpart seriously. But now that a critical mass of museums has
> taken the plunge and commissioned artists' Web projects, the more adventurous
> dealers are testing the waters, wondering whether they should cast in a hook
> to see if any forward-thinking collectors would take the bait. Some
> artists--especially those who already have a beachhead in the art market--are
> delighted at this prospect. But exchange economies tend to steamroll gift
> economies; if the art market does take root in cyberspace, we have to make
> absolutely sure that it doesn't overrun the precarious ecosystem that gave
> rise to the rich global community we call digital art. For property,
> intellectual or personal, is the enemy of art.
> 
> This essay offers neither a Marxist attack on personal property nor a rosy
> vision of George Bush writing artists a fat check every year. It is simply an
> acknowledgment of the fact that a gift culture dies if people stop giving.
> Making art into property helps plenty of folks--even a few artists. The
> problem is, it cripples artists more than it helps them, by covertly impeding
> their power to create, to get paid, even to give.
> 
> CREATING
> Artist Ilya Kabakov claims that our society needs artists not to create more
> information or imagery--we've got enough of that already--but to recombine and
> envision the culture we already have. Fortunately, today's artists have tools
> that enable them to reinterpret culture as never before. Digital sampling has
> transformed music, data mining is a critical piece of Internet art, and the
> reinterpretation of classics is a rich source of contemporary literature. Yet
> as artists have been moving in this direction, lawyers have been moving in the
> opposite one, toward prohibiting the re-use of culture. So they've sued
> 2LiveCrew for sampling Oh Pretty Woman, Arriba Soft for re-framing Leslie
> Kelly's photos, and Alice Randall for rewriting Gone with the Wind from the
> slave's perspective. Property--intellectual property--is their rationale.
> 
> Intellectual property lawyers running amok have extended the term of copyright
> eleven times in forty years. It is literally illegal to write software to fast
> forward past commercials on your DVD. If Senator Fritz Hollings' bill
> prevails, it will be illegal to sell a fully programmable computer that can
> run multimedia.
> 
> Intellectual property isn't all bad.2 We probably should fine those guys on
> Canal Street who sell hot copies of Photoshop for $30. The supposed attempt to
> protect *artists* via expanded copyright protections, however, is just a
> smokescreen for guarding corporate profits.
> 
> The root of this problem is not the "intellectual" part of intellectual
> property, but the "property" part. For intellectual property isn't the only
> possible pollution of the creative ecosystem. The art market's presumption
> that art is physical property also serves as a smokescreen--and not just for
> digital artworks.
> 
> GETTING PAID 
> In principle, there is nothing wrong with wanting to make a living as an
> artist. What's wrong is the perception that our society's art market will ever
> make that possible for more than a token few.
> 
> The folks this market benefits most are the middlemen: auctioneers, dealers,
> critics, art school faculty. The meager salary I reap as a curator is premised
> on a plentiful supply of art to choose from, good and bad. If there are only
> three artists in town--no matter how good they are--you don't need museums and
> magazines to point them out to you. The plentiful supply of art in our culture
> is the product of the unrecompensed labor of countless artists working away in
> their studios. For no great art was ever made in isolation; indeed, good art
> plays off the expectations developed by bad artists. There is no way for a
> market-driven art world based on finding and immortalizing superstars to
> survive without a rich culture of art to draw from. Yet to say the art market
> helps the starving artist is tantamount to saying the lottery helps the poor:
> it profits a tiny percentage, and distracts the rest from their impoverished
> social position with dreams of sudden affluence.
> 
> Leaving aside artists as a class, the evidence that the market has encouraged
> art that better serves society is pretty scant. It's possible, to be sure,
> that the need to find a marketing niche is responsible for the pluralism
> apparent in recent contemporary art. Unfortunately, artists who find such a
> niche also find themselves caught in what Joseph McElroy has called "brand
> slavery"--the inability to sell works outside of a signature style for which
> they have become known. The market also discourages artistic paradigms that
> depart from the model of solitary genius; I've had dealers admit to my face
> that they can't take on collaborative work because it won't sell.
> 
> Even those selected by the market can end up hostages to it. Musicians and
> writers gladly sign away their rights for the chance to publish with a major
> record or book label. Even terms written explicitly into a contract can be
> meaningless if the cost of litigation is prohibitive for the struggling
> artist.3 In my gallery experience as a visual artist, I've had to build
> pedestals, repaint walls, design, print, and mail my own announcements--and
> then lose 50% commission on anything I sell.4
> 
> But what proof is there that artists would bother to make art--much less
> curators exhibit art and critics write about it--if there were no market to
> sell it and no copyright to protect it? It turns out there is a vast and
> vibrant artistic community for which the number of artworks ever sold to a
> willing buyer can be counted on one hand. Though scarcely a decade old, this
> community has produced more artistic genres and manifestos, public
> exhibitions, and critical writing than the market-driven artworld has in the
> past three decades. It's been more democratic and geographically diverse;
> statistics indicate that its audience is at least as large as visitors to
> galleries and museums. This body of evidence is right under your fingertips.
> It is the Internet.
> 
> The invisible hand is a theory. Copyright is a theory. The benefit of
> propertyless art is a fact--a global, instantly accessible fact.
> 
> But that may change, now that Internet art is finally gaining a foothold in
> galleries and museums. Ironically, it is online artists who have the most to
> lose from the grafting of an exchange economy onto this extraordinary refuge
> from property. For market influences threaten to carve up their vital public
> sphere into separate domains of private ownership. Say goodbye to connective
> art like Shredder, Netomat, and the Impermanence Agent. Internet artists eager
> to usher sales of their work may end up trading their wildlife refuge for a
> zoo.5
> 
> Can't Internet artists have their cake and eat it too--sell their work and
> still have it accessible online? The problem is, dealers who play by the rules
> of property will want to offer collectors exclusive viewing rights. Even if
> artists try to sell those rights themselves--say, by offering art online via
> subscription or pay per view schemes--they may find themselves in the same
> predicament as their dot-com predecessors. Seventy percent of adults can't see
> themselves paying for *any* form of online content.6 Conditioned by Napster,
> free e-mail, and open source software, the general public has got it into
> their heads that the Internet is for everyone. And they're right.
> 
> GIVING
> Property's apologists might insist that giving art the status of property
> doesn't impede its ability to be given away. Wrong. Artists *are* constantly
> giving, in the sense of working without pay--yet property law makes sure that
> artists aren't the ones empowered by giving art. If you make art to give away,
> you won't show a profit on your income tax return, and the IRS will reject as
> a "hobby" expense your attempt to write off your studio rent. Even if you show
> a profit, you can only write off the cost of materials for any charitable
> donations, whereas the *collector* of your work can write off the market
> value. So if Robert Rauschenberg gives a white painting to the Menil
> Collection, he gets a $100 tax break to cover the stretcher bars, canvas, and
> tube of titanium white. If he gives it to a Rockefeller and he gives it to the
> Menil, Mr. Rockefeller gets a $100,000 tax break.
> 
> If you think artists don't get an even break giving away art while they're
> alive, just wait until they're dead. My father, a second-generation abstract
> painter, was well known in the 1950s, but his market shrank when he moved away
> from New York City in subsequent decades. Nevertheless he continued to paint
> prolifically and had hundreds of unsold works in his studio when he recently
> died. As heirs, my brother and I were faced with the dire prospect that the
> IRS could take his asking price for a painting, multiply by the number of
> paintings in his inventory, and then levy taxes on this multimillion-dollar
> figure. But paintings aren't chairs or bolts; you can't just liquidate them at
> the drop of a hat. I'm sure my father thought of his artistic legacy as a
> financial safety net for his children, but it has become a road straight to
> bankruptcy. 
> 
> Nor are there many options for artists and their heirs to avoid being saddled
> with "property debt." Establishing a foundation to support a dead artist's
> work sounds nice, but it requires gobs of liquid capital and entails
> self-dealing rules that prevent beneficiaries from being decision-makers.
> Non-traditional bequests are even more costly; gay or lesbian partners of
> deceased artists, for example, aren't allowed the million-dollar tax exemption
> of legal spouses. After participating in a conference on estate planning for
> artists, painter Philip Pearlstein summed up his assessment in the handbook
> published by the conference's organizers:
> 
> "When I die, my studio will have to be emptied of all my paintings....once the
> stuff is in the moving van, where will it go? After all these years of
> painting, have I simply created a terrible burden for my wife and children?
> They will have to give directions to the driver of that van. It almost seems
> that the easiest solution would be for them to take a few souvenirs and have
> the rest driven to the town dump."
> 
> Unfortunately, even Pearlstein's draconian solution wouldn't prevent his
> family from paying inheritance taxes, for they're based on the estate's value
> at time of death. You can't give property away to avoid inheritance tax; you
> can't even avoid throw it away. Attorney John Silberman once asked the IRS how
> they would judge a body of works that were made purely for art's sake, with
> little commercial potential. The response was, "If you do not want to pay
> taxes on them, destroy them before you die." 7
> 
> Which is exactly what artists should do: destroy their artistic property
> before they die. But how can you destroy artistic property without destroying
> art?
> 
> [continued]